Penneys SS13 Press Day.....

So I got my hands on some pics of the Penneys Press Day for SS13. As a recent Buyer for the Accessories team I can't help but still keep myself in the loop and want to know what's going on it is like a addiction haha!

From the mixes of pastels with neons and neutral bases to keep the simiplicity of the range you can't help love the mix mash of colour. With visible trends from the Wild Wild West as seen on denim shirts with embroidered collars, chambray denim finishes and fringing you can't help the glint in your eye as everybody loves a bit of fringe, whether it is on a top, skirt or bag you gotta love it!

Other trends and trims are studs, metallic, glitter, embellishment even though you thought Christmas was over with the bling, na-ah..... it is here for the Summer, as irridescent and sheer is all in this year! And I cannot be forgetting about the sport luxe 90's touch, with neon trim wedged high tops(which are still here to stay), mesh look jumpers, airtex trimmed tee's and football jackets, these are all back out on the shelves for SS13.

To break it down into subsections by Trend for this summer, have a look here;

GLOBAL TRAVELER
Global traveler is a festival-ready collection of shorts, vests and maxi dresses with amazing embellished detail.

RETRO BEAT
Nods to the 1980s with a lot of block colours and boxy silhouettes.

SWAGGER
This is definatley a mix of the new style Ri-Ri which she has been spotted wearing tracksuit bottoms with heels or the sporty chic Rita Ora style wearing old school football jerseys.

CRYSTAL COUTURE
Possibly the dressiest of the trends, with a lot of metallic pastels and broderie anglaise detail

NEW OLD WEST
A very Isabel Marant inspired cowboy theme, with lots of denim, fringing and Native American inspired embroidery.

To sum the womenswear and accessories collection up in one I would have to say it would be: FRESH!!!!

So keep your eyes pealed for some of the lateste trends at a steal which will be hitting down instore from Januaury onwards :)